Most African Food Businesses Fail Because They’re Solving The Wrong Problem
Building a sustainable food business in Africa’s complex ecosystems is fraught with unseen risks. Without a clear map of the system and a validated model, even the best intentions remain futile because:
- You’re investing in training, certifications, and equipment – but your business model is fundamentally broken.
- You have no clear picture of regulatory or value-chain bottlenecks – just symptoms you keep trying to fix one at a time, therefore wasting resources on solutions that don’t address the root cause.
- You’re copying solutions from Europe or Asia that don’t fit your local value chain, infrastructure, or market, therefore, lack of internal buy-in and capacity for change.
You need someone who understands African food systems deeply, speaks the language of business sustainability, and can show you the problem-solution fit before you waste more resources.
Map & Diagnose
We conduct a complete local food systems mapping and analysis to pinpoint the exact pressures, actors, and leverage points affecting your business.
Model & Validate
We pressure-test your value proposition and business model, ensuring it’s designed to eliminate the identified pains and create sustainable gains.
Build & Empower
Using the COM-B model, we facilitate the organizational behavior change needed, building the Capability, Opportunity, and Motivation to execute.
Execute & Learn
We co-create your Theory of Action with a clear implementation timeline and a built-in Monitoring, Evaluation, and Learning (MEL) framework.
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