Most African Food Businesses Fail Because They’re Solving The Wrong Problem
Building a sustainable food business in Africa’s complex ecosystems is fraught with unseen risks. Without a clear map of the system and a validated model, even the best intentions remain futile because:
- You’re investing in training, certifications, and equipment – but your business model is fundamentally broken.
- You have no clear picture of regulatory or value-chain bottlenecks – just symptoms you keep trying to fix one at a time, therefore wasting resources on solutions that don’t address the root cause.
- You’re copying solutions from Europe or Asia that don’t fit your local value chain, infrastructure, or market, therefore, lack of internal buy-in and capacity for change.
You need someone who understands African food systems deeply, speaks the language of business sustainability, and can show you the problem-solution fit before you waste more resources.
Map & Diagnose
We conduct a complete local food systems mapping and analysis to pinpoint the exact pressures, actors, and leverage points affecting your business.
Model & Validate
We pressure-test your value proposition and business model, ensuring it’s designed to eliminate the identified pains and create sustainable gains.
Build & Empower
Using the COM-B model, we facilitate the organizational behavior change needed, building the Capability, Opportunity, and Motivation to execute.
Execute & Learn
We co-create your Theory of Action with a clear implementation timeline and a built-in Monitoring, Evaluation, and Learning (MEL) framework.
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Food-Borne Viral Infections: Diagnosis & Control Measures
Foodborne viral infections are caused by viruses that can contaminate foods during all stages of the food supply chain. The most common types of foodborne viral infections are noroviruses and hepatitis A virus (HAV). Rotavirus…
Diagnosis, Treatment & Control of Common Food-borne Diseases
Foodborne diseases are caused by contamination of food and occur at any stage of the food production, delivery and consumption chain. They can result from several forms of environmental contamination including pollution in water, soil…